| | | | | Amazon’s Physical Stores May Be Causing Hype, but the Digital Payoff Could Be the Real Story NYC debut underscores showrooming potential By Christopher Heine A few hours after vacationer Sariah Lutkin landed in New York City on Wednesday from Cologne, Germany, she saw a sign about the new Amazon store in Gotham's Columbus Circle area. There's no such storefront for the ecommerce giant in Europe, so Lutkin, an Amazon.com customer, decided to check out the mall-based location that opened...
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| | | | | | | | Facebook Is Building Its Own Neuroscience Center to Study Marketing The lab will work with agencies, brands and media companies By Marty Swant Earlier this week, inside of a former nightclub in New York, construction workers were busy hammering and drilling away, building out what will soon become Facebook's next marketing endeavor in lower Manhattan. It won't be finished for a few more weeks, and it didn't look like much. It didn't have any of the Facebook blue,...
Read more » | | Twitter Is Offering Advertisers More Tools to Engage Consumers With Direct Messages Patrón Tequila runs 'Bot-Tender' campaign By Christopher Heine Twitter today revealed that it's giving brands more multimedia features to encourage one-on-one conversations within promoted tweets, including video, interactive images and questions-based bots. Called Direct Message Cards, the feature can involve up to four, custom, call-to-action buttons that send users to direct messages with the brand. Additionally, it can be used in organic tweets....
Read more » | | Google Is Adding Its Fast-Loading Mobile Pages to Search and Display Ads It's moving beyond websites By Lauren Johnson A couple of years ago, Google launched a program called Accelerated Mobile Pages, or AMP, to speed up the mobile web. Now, it wants to do the same with two of its most lucrative sources of revenue: search and display advertising. During the company's Google Marketing Next event today in San Francisco, Google announced a...
Read more » | | | | | Snapchat Introduces Custom Stories for Collaborating With Friends It's based on location or users By Marty Swant Snapchat has added a new tool to let users collaborate by posting their photos and videos to custom story threads, giving the platform a way to potentially cut into the wedding hashtag market so prevalent on its rival Instagram. Custom Stories, as they're called, let a person add friends to a specific story, which can...
Read more » | | After Dominating YouTube, James Corden Is Setting His Sights on Snapchat, With a New Original Series His show will debut on the platform this fall By Jason Lynch James Corden has spent the past two years dominating YouTube with his Carpool Karaoke segments. Now the late-night host is ready to tackle another digital platform: Snapchat. The Late Late Show host is partnering with Snap Inc. to create a new digital series for Snapchat's Discover platform, which will debut this fall. The new series,...
Read more » | | Facebook’s Side-by-Side Video View Could Open Up New Ad Inventory Outside the News Feed Making video more prominent so it stays with users as they scroll By Lauren Johnson As Facebook's news feed increasingly moves from text to video, the social network is rolling out a new feature on desktop that makes clips more prominent. In February, Facebook rolled out a mobile feature called watch and scroll that lets people keep watching organic videos and ads as they scroll through news feeds. Now, the...
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