howdy! | Subscriptions | | | | In under a year, the publisher has tripled the its paying subscriber base as it looks to balance audience expansion with non-advertising revenue streams. | | |
| Sponsored by blueconic | | | | A growing number of subscription businesses are making sure their data science and analytics teams are all operating from a single source of first-party data. | | |
howdy! | Audio Anywhere | | | | While it’s usually more mature channels like display and video that attract sophisticated fraud tactics, buying traffic and inflating numbers to hit targets for branded content campaigns has been a regular tactic. | | |
| Sponsored by Integral Ad Science (IAS) | | | | According to new State of the Industry research, brand suitability (a term that accounts for factors like location and demographics) is emerging as a top concern for digital media pros. In 2020, marketers say it will be just as important as brand safety. | | |
howdy! | The Confessions | | | | Recently, Facebook disabled a media buyer’s ad profile and revoked his access to advertising tools. The buyer is frustrated with Facebook’s support team, which has yet to detail why it happened or speak with the buyer. | | |
| Sponsored by GeoEdge | | | | In a new publisher's guide, learn the best methods and tools for blocking damaging ads. | | |
howdy! | Beyond Ads | | | | The finance and business news publisher expects to offer the stock performance prediction tool as a standalone subscription product. Starting next year, Forbes reporters will have access to Quantalytics’ insights to incorporate into stories. | | |
howdy! | Modern Newsroom | | | | The i newspaper selling to Daily Mail and General Trust is the latest in a wave of ‘needed’ U.K. newspaper consolidation, according to buyers. |
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