The combination of pandemic lockdowns and rising freight prices has forced some companies to focus on supply chain vulnerabilities. Many commerce businesses have experienced some form of supply chain disruption in the past 18 months.

'Intrepreneurship' Has Rewards, Says Company Founder

Bryan DeLuca has a name for folks who build brands within large corporations. He calls them "intrepreneurs." He should know. Having co-founded and then sold a successful ecommerce business, DeLuca worked for a traditional retailer, creating brands...

🔥 Today's Great Ecommerce Idea

Improve Organic Search Prominence with FAQ Snippets

"Any merchant looking for more prominence in Google search results should consider structured data for rich snippets. The FAQ snippet, for example, can appear in results immediately below a product-page listing, greatly expanding prominence. An FAQ snippet could accompany a listing for a wedding dress, for example, answering questions about material, size, and cost." - Bill Sebald, Managing Partner, Greenlane

🗓 CommerceCo Upcoming Live Events

CommerceCo delivers exclusive ecommerce marketing insights to experienced merchants.

Apply for free membership.

Aug. 19: IP Addresses Impact Connected TV, Over-the-top Advertising

Data strategies for advertising on television and streaming services.

Aug. 26: Grow Great Brands, Enhance Customers' Lives

How to launch, scale, and exit a successful commerce business.

🎙 'Ecommerce Conversations' Podcast

Greenbelly Thrives with Backpacking Meals

Entrepreneur Loses $6 Million, Bounces Back

Subscribe to the podcast.

🎯 Industry IQ

Resources from our partners.

The Moment She Left and Didn't Buy

You are receiving this email at newsletter@newslettercollector.com because you opted on our website to receive the Practical Ecommerce newsletter. You can unsubscribe, change frequency, or update your email address at anytime.

Was this email forwarded to you? Subscribe here.

To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. See this page for other mail clients.

--

Practical Ecommerce

125 S. Park Street, Suite 430
Traverse City, MI 49684