To succeed on Amazon — especially at a moment of crisis when volume, demand, and supply of most things that can be purchased remotely and delivered are experiencing unprecedented transformation — brands need a nuanced understanding of their target audience, their shopping behaviors and their purchasing priorities. This study aims to arm brands with the data they need to forge a successful strategy that starts on Amazon, helps ensure short-term success and then leads to long-term best practices.

For the third year in a row, our study examines pressing topics for brands selling on Amazon — and includes trend data to inform decision-making. You’ll get exclusive insights on:

• Whether top sales events like Prime Day and Black Friday move the needle on sales
• ​How loyal shoppers are to brands they find on Amazon, and how willing they are to try something new
• Which touchpoints shoppers use to interact with Amazon — and whether Alexa does any shopping
• Whether Amazon’s paid ads are effective at engaging consumers
• How wary shoppers are when it comes to bogus reviews and counterfeit products
• What’s more important - cost or free shipping