Good morning Marketer, do you run Amazon’s affiliate marketing campaigns?
If so, listen up. Starting next week on April 21, Amazon affiliates (also known as Amazon Associates) will start to see lower commissions across many popular product categories.
Amazon’s affiliate program, which includes publishers and influencers, will slash commission rates for furniture and home improvement products from 8% to 3% and for grocery products to just 1%, down from 5%. Everyday item categories will be especially hard hit, with Grocery, Health & Personal Care and Amazon Fresh to see commission rates cut down to just 1%.
With unprecedented consumer demand significantly straining Amazon’s fulfillment capabilities, Amazon sellers are also feeling the impact as many have had to reduce product advertising due to inventory shortages.
Affiliate campaigns for casual clothing — t-shirts, yoga pants — are outperforming other categories with so many people now working from home, according to data from Keywee, a content distribution platform. The cuts could be a blow to publishers, influencers, and content creators that rely on Amazon affiliate revenue streams at a time when sponsored content and ad revenue is already drying up. Expect to see campaigns shift to the product categories with higher commission rates.
Keep scrolling for more news, including Twitter’s recommendation for brand messaging and Snapchat’s new resource center for marketers.
Taylor Peterson,
Deputy Editor
