Other things to know about - Highlight your company's dedication to social and environmental causes. Enter the Greater Good Awards by Friday, June 28 to save and highlight your impactful work.
- Understanding and designing content for the different ways younger audiences consume news helps publishers meet their audience where they are. Sponsored by Viafoura.
- Advertisers face almost infinite choices around how and where to invest, although this leads to “choice overload,” where a CTV-only campaign could have 45 million options. AI tools are helping teams make sense of this data. Sponsored by Viant.
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| Top Stories |  | | Ivy Liu |
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| | | | | The retail giant’s DSP is using AI to process browsing data to help advertisers nudge shoppers toward a purchase without the need for identifiers. | | |
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howdy! | | | | | AI is simply a new tool in the latest line of tools for creatives to do more, do it better and do it faster. | | |
| | | | | Achieving alignment among ads, CTV programming and the intended audience is necessary to foster positive attention and maintain brand suitability. | | |
howdy! | | | | | Marketing’s stock is soaring — we’re at that familiar juncture where CEOs see it as a growth engine, not just a budget drain. | | |
| | | | | The most successful media teams identify and compare campaigns with similar creative and offers to see how consumers responded across channels, looking beyond obvious points of comparison. | | |
howdy! | | | | | Double Verify says generative AI contributed to 23% more new fraud schemes and a 58% increase in ad fraud on streaming platforms. | | |
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| | | | | To create a smooth, friendly email sign-up process, publishers are building trust and utilizing strategic placement with simplification in mind. | | |
howdy! | | | | | B2C advertising drives about 20% of global revenue for the platform, according to LinkedIn’s own stats. | | |
howdy! | | | | | The first-of-its-kind partnership with The Trade Desk will co-develop custom investment solutions for Omnicom clients on the major DSP platform. | | |
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