Amazon and Walmart are the heavyweights of online retail and ecommerce grocery shopping. But how is that battle faring? Unfortunately, data about consumer behavior based on passive tracking is hard to come by.

We recently pulled the curtain back on these two dominant retailers. Using ZQ Intelligence™ to precisely track every visit and click people make on computer, phone and tablet, we've uncovered patterns based on regions of the country, product categories, brand recognition, and web store design. This whitepaper, Examining the Battle for Online Shoppers: Amazon vs. Walmart delves into these nuggets and gives brands and retailers alike better insight into optimizing their customers' purchase journey.