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| Top Stories |  | | Ivy Liu |
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| | | | | Over the last year or so, ad execs have noted how much Amazon’s ad tech has changed to become omnichannel in nature — i.e. more of a competitor to the two largest DSPs: The Trade Desk and Google’s DV360. | | |
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howdy! | | | | | Differential privacy allows companies to share aggregate data about user habits while protecting individual privacy. | | |
| | | | | In a recent Digiday and Clinch survey, agency respondents cited real-time adaptability and personalization at scale as the top two advantages DCO offers over non-DCO campaigns. | | |
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howdy! | | | | | Digiday caught up with Fanta’s North America brand manager, Dane Callis to talk about how the brand is changing to be more consistent globally and to increase its appeal to Gen Z, among other topics. | | |
| | | | | Even as consumer attention fragments across devices and unlimited content options, sports remain resilient in their ability to collectively capture audiences. | | |
howdy! | | | | | Cooper discusses how the changes to the programmatic marketplace impact Black-owned media companies. | | |
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| | | | | User data is essential to advertisers, which means publishers and brands are still racing to adjust to an imminently post-third-party cookie world. | | |
howdy! | | | | | Repairing trust between all levels within organizations, will be critical in 2024, not just for the well-being of individuals, but the well-being of businesses. We spoke to a range of workplace experts to hear how this trust crisis can be averted. | | |
howdy! | | | | | Major AI providers and online platforms have a new agreement detecting and preventing AI-generated misinformation. | | |
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