Hi, Lucinda Southern, Adweek media editor here, easing into a fresh week with December around the corner.
We all know Black Friday can make people act in pretty excessive ways. This year, that was to the tune of $9 billion, according to my colleague Diana Pearl. That daily number in online sales has only been bested by Cyber Monday last year, so we’ll see how today goes once the numbers are in.
As Diana notes, this was bound to be a bumper year for ecommerce. But at least some of that money is being funneled to small and local retailers rather than only being swallowed up by the 800-pound gorillas.
With most 2020 activities being restricted, ecommerce and online video consumption have been booming. Snapchat’s TikTok rival Spotlight is poised to take advantage of the rise in video consumption. And some established creators have already found early success on the app, according to my colleague Scott Nover.
After a couple of days, creator Cam Casey’s first video fetched 450,000 views on Spotlight (is that good? Tell me what you think). Despite the millions of dollars on offer, Snapchat is missing a few vital features if it wants to really court creators and more premium content, (and stay for the awesome artwork).
Thanks to everyone who got in touch with their experiences of TikTok and Snapchat, keep them coming, Lucinda.southern@adweek.com. And if you can, consider taking out an Adweek Pro Subscription.
Hope you’re feeling ready for December! Thanks for reading,
Lucinda.
