September 2 08:00 EDT | 13:00 BST
Join ASM to hear how we evaluate internet search data to map this to your airport's actual flown data for both Resident and Visitor traffic in your airport catchment area.
- Can we truly identify how much share of our catchment area we capture?
- Do we know how much traffic uses other airports?
- Do direct flights attract all the traffic, or are we still “leaking” traffic to other airports?
ASM’s Airport Catchment Analyser will show you how you can answer these questions, the exact questions airlines are asking of airports. Taking internet search data, smoothed using population census data and then calibrated to the airport's flown data, matching the location search demand to the actual flown traffic data giving zip code location for your Resident and Visitor traffic. The result is a data set of your airport's passenger traffic by zip code that can be integrated through the ASM interface to paint a true picture of the catchment size and shape by route.
Register now for our complimentary briefing to learn how this insight can vastly improve your pitch to airlines by clearly demonstrating the true volume of demand from your catchment, how this traffic is currently behaving and how the introduction of a service can influence that behaviour. |