DAILY SCOOP

Labor shortage excuse rankles American Airlines customers, mask anxiety falls, and the SEC to monitor climate impact

Also: Coca-Cola announces DE&I push, Facebook launches live audio rooms, and Del Monte creates a sustainability ambassador program.

MEDIA RELATIONS

Which Disney character resembles your PR life most?

From avoiding poison apples to strolling through Wonderland, the industry seems rife with parallels to make-believe worlds. Glass slippers optional.

WRITING & EDITING

PR pros: Leave the thesaurus on the bookshelf

When reaching for a more complex variant, wordsmiths looking to find elegant variations risk landing on a phrasing that leaves something to be desired.

SOCIAL MEDIA

TikTok tips from Ocean Spray, Wish and more

Digital experts who work with influencers on the short video platform share takeaways and strategies for making the most of the ascending social media platform.

HALL OF FAME

Karen Strong shares lessons from a career of service

The retired associate executive director of communications for the Texas Association of School Boards, and a 2021 Hall of Fame inductee, recounts her remarkable history.

DAILY SCOOP

Twitter users roll their eyes over Juneteenth messaging, 6 top cybersecurity threats, and Boeing explains 737 Max certification

Also: Southwest Airlines marks anniversary with gift to employees, Facebook enacts new satire policy, and Disney Parks unwinds COVID safety procedures.

CRISIS COMMUNICATIONS

When looking to speak up on social issues, start at the core

Bob Osmond, president of Racepoint Global, gets into the decision tree behind how businesses should evaluate if they should address a hot topic.

WINNING CAMPAIGNS

ESPN’s employee engagement efforts during pandemic break intranet records

The team acted quickly and found captivating outlets for delivering essential information. Their work has won first place in the Crisis Communications Campaign category of Ragan’s PR Daily Awards.

PR INDUSTRY

Top tools and tech for communicators to try

A thorough roundup of resources to expand your creative arsenal, bolster your skillset and make your job easier.

PR DAILY AWARDS

Did you create content that delivered results?

Enter PR Daily’s 2021 Content Marketing Awards to showcase your impressive content creations. Don’t miss the July 23 entry deadline.

DAILY SCOOP

Juneteenth becomes a federal holiday, employers share return to work concerns, and MSNBC refuses to voluntarily recognize union

Also: Grindr launches Pride event comeback campaign, Snapchat removes controversial filter, and Nielsen unveils new streaming metric.

RESEARCH

DE&I and communicating with remote workers are among top comms priorities for the next several years

A comprehensive list in Ragan’s 2021 Communications Benchmark Report reveals an extensive to-do list that includes many items that emerged from the shocks of 2020.

WINNING CAMPAIGNS

RB North America’s buzz around partnership drives recycling efforts, raises 5K for charity

The program offers convenient ways to dispose of hard-to-recycle waste from home, earning first place in the Corporate Social Responsibility Campaign category of Ragan’s PR Daily Awards.

DAY IN THE LIFE

Involve’s Kim Markus shares why it’s essential to focus on the ‘human element’

The executive vice president for the Columbus, OH firm talks about tools and tactics, COVID lesson and more in our latest interview about a day in the life of PR pro.