Also: French’s offers limited mustard buns, Amazon’s new return-to-work guidance, Apple defends children’s safety feature and FAA asks airports to limit takeout alcohol sales.

TODAY’S HEADLINES – 08.06.2021  
 
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DAILY SCOOP

Ford and GM share joint statement on electric vehicle goals, a majority of companies don’t have cybersecurity frameworks, and Facebook boots NYU researchers

Also: French’s offers limited mustard buns, Amazon’s new return-to-work guidance, Apple defends children’s safety feature and FAA asks airports to limit takeout alcohol sales.


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MEDIA RELATIONS

5 tips for making a splash with your national holiday marketing and PR

As long as your organization is precise with its purpose, these celebratory days on the calendar can still be a useful PR tool—but don’t expect reporters to find much to write about.


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DIVERSITY AND INCLUSION

How and why men should become better, more active workplace allies

A professor shares insights from a study that reveals the multitudes of benefits companies can gain from even small strides toward gender equity — and why fighting everyday sexism enriches men, too.



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PR INDUSTRY

How blockchain tech might offer credibility for PR pros

Distributed ledger technology can help bring journalists accurate information fast, but is quickly verified data all that it takes to do good PR work?


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RAGAN AWARDS

Showcase your compelling visuals and engaging virtual events

Ragan’s 2021 Video, Visual & Virtual Awards will recognize the best visual content and most innovative virtual events from the past year. Don’t miss the Aug. 20 entry deadline.


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DAILY SCOOP

Recording Academy introduces Grammys inclusion rider, newspapers make more money from circulation than ads, and Vrbo responds to elevator tragedy

Also: Molson-Coors retires 11 beer brands, Instagram shares successful business posts and Target offers employees debt-free educational assistance.


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PR INDUSTRY

How Latinas can navigate a challenging PR career path

Three Latina PR pros share experiences and advice for colleagues looking to find their way in corporate America.



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WINNING CAMPAIGNS

Alibaba’s corporate newsroom packed with original content from journalists attracts social media followers, press

Its Alizila site features stories about relevant Chinese markets, too. This has earned the company a win in the Online Newsroom category of Ragan’s PR Daily Awards.


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THE CONSULTANT IS IN

5 questions with Kristin Graham

A top company culture expert shares why employers need to check in before employees check out.


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DAILY SCOOP

NYC requires proof of vaccination for indoor activities, SEO-friendly blog tips, and New York Gov. Andrew Cuomo responds to sexual harassment report

Also: Spicy Cheetos makes its debut as ice cream flavor, YouTube invests in creators, and Frontier Airlines suspends flight attendants who used duct tape to restrain an unruly passenger.


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CRISIS COMMUNICATIONS

How a cyberattack crisis requires a different comms response

With the increase in ransomware attacks and data leaks posing a reputational threat to organizations of all sizes, here’s how communicators can help their team prepare.



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LEADERSHIP COMMUNICATIONS

The 2 most important things effective leaders do to motivate and manage change

The “why” and follow-through are crucial for leaders to stand out from the rest—and inspire employees to get on board.


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PR VOICES

Video: The value of humor in communications (Part 2)

We continue the conversation with Peppercomm’s Steve Cody, looking at how humor might be the soft skill that makes all the difference for your comms career.


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RAGAN AWARDS

Showcase your compelling visuals and engaging virtual events

Ragan’s 2021 Video, Visual & Virtual Awards will recognize the best visual content and most innovative virtual events from the past year. Don’t miss the Aug. 20 entry deadline.


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