It is very, very hard to be a greeting card company in the digital age, where we don't even have time to open our e-cards. (They're usually just full of inanely grinning dancing heads anyway, so...) But never mind that. So many of the most important things we have to say--take "I love you," for...
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February 06, 2018
Morning Digest
What marketers need to know today
American Greetings Finds the Words Amid the Difficult Moments of Love
In Mobile, Super Bowl Marketers Still Struggle to Think Beyond the Hashtag
Promoted Content by Major League Gaming
Esports Is Ready for Prime Time—and Deep Brand Integration
What do HP, Intel, T-Mobile, Mondelez and Toyota know that you don’t?
Tide’s Spotless Super Bowl Campaign, as Seen From Inside the Brand’s War Room
The Kid Who Watched Skittles’ Super Bowl Ad Reveals What Happened in It
Free the Bid’s Alma Har’el Explains Directing Coca-Cola’s Inclusive, Joyful Super Bowl Spot
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