| Happy Friday! Nielsen releases eye-opening statistics about the trends in the streaming video landscape including a spike in viewership of ad-supported streaming. According to Nielsen: Video streaming in “streaming-capable” homes was up 16% overall compared with last July. The time spent watching “other” platforms (e.g., not the SVOD big 5: Netflix, Hulu, YouTube, Amazon Prime and Disney+) increased by 16.3 billion minutes. Also Nativex’s GM of Americas, Tiffany Ou discusses the importance of testing campaigns continuously to increase long-term ad engagement. “Advertisers should run statistical analysis to determine if the differences in engagement are coincidental, or if they’re caused by deliberate changes introduced in the test variant,” says Tiffany. “Put simply, analyzing the effectiveness of a specific advertisement across large and differing audiences sheds light on what specific factors resonate best in a campaign.” Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. | 
