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| BBR Saatchi & Saatchi's hidden freebie By Tim Nudd Now and then we see fun little hacks of Facebook's silent autoplay videos, and here's the latest from American Express and BBR Saatchi & Saatchi in Israel. AmEx recently uploaded a video promoting a Guns 'N Roses concert. Knowing that 90 percent of Facebook users watch videos with the sound off, the brand hid a... Read more » |
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| PMH introduces Sleep Number's 'It' bed By David Gianatasio |
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| Adweek Webinar by Lytics | | Tuesday, August 8, 1 PM ET | 10 AM PT |
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| Sprint, Honda and others have moved away from the so-called 'Big 6' By Patrick Coffee |
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| It's a bold strategy, Cotton. Let's see if it pays off By David Griner |
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| Even when following the FTC's new rules By Christopher Heine During Volvo's June campaign with music and fashion influencer Aimee Song, each one of her Instagram followers was worth more than $1 in media exposure for Volvo, Adweek has learned. The social media star, who is also a New York Times Best Seller, evidently generated $5 million worth of media exposure for the carmaker by... Read more » |
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