 | April 18, 2020 |
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| Amex is adjusting rewards to accommodate the drop in consumer spending amid the pandemic. |
The card issuer is heavily emphasizing its pay with points offerings by giving customers 20% off in up to $50 total in savings through mid-April, and increasing the value of points by up to 30% in its proprietary shop.
It's also doubling rewards for takeout and delivery orders placed on Grubhub and Seamless as spending in these sectors rises — a move that could particularly appeal to millennials, who have been a key demographic for the brand.
Tweaking rewards to meet shifting trends could help Amex and other issuers amid declining spending, especially since 79% of customers cite rewards as a key factor to garnering top-of-wallet status.
Business Insider Intelligence's Jaime Toplin has the full story. |
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