Other things to know about - The clock is ticking—just weeks remain until the Digiday Publishing Summit, September 23-25 in Miami. Secure your spot now to hear from leaders at NBC Universal, TIME and more as they delve into the most pressing issues in publishing.
- Successful TV advertising campaigns require a strategic share of budgets across both linear and streaming — the key is determining the optimal balance between them. Sponsored by Samsung Ads.
- As the media landscape continues to transform, the synergy between sports and streaming platforms is poised to become even more influential in how audiences interact with their favorite teams and athletes. Sponsored by Nexxen.
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| | | | | Armchair analysts speculate on the next move of one of the biggest names on ad tech’s chessboard. | | |
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howdy! | | | | | The PGA and soccer club Juventus are taking a more progressive approach to creator-based marketing. | | |
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| | | | | By establishing acceptable content thresholds and policies for the use of AI in political ads, publishers are taking steps to reduce risks while driving political ad revenue. | | |
howdy! | | | | | The move is part of ongoing consolidation throughout agencies and holding companies as holding companies look for ways to drive efficiencies and boost revenue. | | |
| | | | | As advertisers realize ad IDs are unstable, they seek refined approaches to programmatic ad buying – bid shading has emerged as an advanced strategy. | | |
howdy! | | | | | The $1.8 million campaign, paid for by the Washington Secretary of State’s office, goes beyond boosting voter turnout to explain the mail-in voting and how the process is safe, secure and transparent. | | |
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| | | | | Data privacy is paramount for brands as consumers are increasingly eager to take control of their data. | | |
howdy! | | | | | Historically known for CRM specialization, data-crunching and use of channels others have forgotten about (email, for example) to find business opportunities for its clients, Gale’s immersive social culture unit leverages all social elements in rapid turnaround fashion to launch clients’ new brands or expand them into new markets. | | |
howdy! | | | | | Stagwell’s augmented reality company ARound inked its first partnership with Major League Soccer, as artificial intelligence and sports growth fuel opportunities across games and live events. | | |
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