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Amid an Advertiser Exodus, Even YouTube’s Own Ads Are Running on Vile Content An embarrassing sign of the problem's breadth By Lauren Johnson To cap off a week of companies like AT&T, Verizon and Johnson & Johnson pulling their ad dollars from YouTube due to placement around offensive videos on the platform, it was shown today that not even YouTube's own brand is safe from the problem. On Friday afternoon, Wall Street Journal reporter Jack Nicas tweeted a...
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Adobe and IBM Are Rolling Out More Artificial Intelligence Tools for Brands The companies both unveiled updates this week By Marty Swant At the Adobe Summit this week in Las Vegas, Adobe unveiled the latest suite of updates for Sensei, the company's platform for artificial intelligence that competes with IBM's Watson and Salesforce's Einstein. The updates, which include an expanded partnership with Microsoft to pull the Microsoft's CRM data into Adobe's cloud, could help marketers improve spending...
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Marketing Groups Applaud Senate Vote That Could Let ISPs Sell Consumer Data Without Consent The controversial move would strengthen online ads By Christopher Heine The United State Senate voted today to repeal regulations that forbade an internet service provider from selling users' data without their permission, representing a victory for Verizon, AT&T, Comcast and other broadband services. Digital advertising and marketing players also probably won--especially if the House of Representatives passes the bill and sends it to pro-business President...
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Facebook’s Head of Advertising Says Purpose-Driven Marketing Won’t Slow Down David Fischer talks the future of social and video at Adobe Summit By Marty Swant Facebook's head of advertising said he expects more marketers to join the trend of purpose-driven marketing, following a series of Super Bowl spots that went beyond cute dogs in favor of more meaningful messaging. Speaking today at the Adobe Summit in Las Vegas, David Fischer, Facebook's vp of advertising and global operations, said he hopes...
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Sling TV Is Partnering With Adobe for Programmatic Advertising Inventory is available across on-demand and live programming By Marty Swant Sling TV is getting into programmatic advertising, partnering with Adobe's newly unveiled Advertising Cloud to let brands bid in real time on livestreaming and video on demand. The offering, which is expected to be announced later today at the Adobe Summit in Las Vegas, will let marketers bid on Sling's inventory via a private marketplace....
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Facebook’s New Video Ad Format Aims to Make Ecommerce Easier Includes a metric to track sales By Lauren Johnson Facebook wants to use video to drive retail sales. Today the site is launching a new ad format called Collection. A video sits on the top half of the ad unit with four recommended products below. Retailers either select the products they want to feature manually or Facebook pulls popular products from a retailer's site....
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Verizon, AT&T and J&J Are the Latest to Pull Ads From YouTube Over Extremist Videos They spend $4.5 billion in the US each year By Patrick Coffee Two of America's largest advertisers have abruptly pulled all advertising from YouTube amid a growing international controversy concerning extremist content on the Google-owned video platform. This content includes videos promoting terrorist groups like ISIS. Both AT&T and Verizon announced today that they would no longer buy video or text ads on YouTube until Google meets...
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