With the departure of chief revenue officer Lee Brown, BuzzFeed will now treat its sales organization like a small startup, with CEO Jonah Peretti taking a more active role as BuzzFeed hunts for a president.
| BuzzFeed CEO Jonah Peretti has been talking about revenue diversification and balance for years. Following his company’s latest executive departure, the digital publisher will be leaning even harder into that strategy. Read more below. With the departure of chief revenue officer Lee Brown, BuzzFeed will now treat its sales organization like a small startup, with CEO Jonah Peretti taking a more active role as BuzzFeed hunts for a president. Challenged to acquire users for their own connected TV apps, mid-sized publishers are using linear channels on others' services to accrue audiences and revenue in the interim. From Digiday magazine: In the clickbait era, journalists are feeling more jaded than ever. Samsung can tell whether a Google Chromecast streaming device is hooked up to a TV and can use that to target ads to viewers, according to a pitch deck seen by Digiday. Other things to know about Churn is inevitable. But, how can you take those lessons learned and move forward? Hear how to analyze churn data, whether it be transparent or opaque, and how to better target your existing list at Digiday Hot Topic: Email for Publishers. According to Digiday research, 40 percent of publishers have accidentally hosted shady ads, and 65 percent have slashed revenue sources to ensure ad quality. A new guide sheds light on how publishers are fighting low-quality ads in the programmatic era. Sponsored by GeoEdge. | | |
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howdy! howdy! | Sponsored by Duration Media | | Why viewability suffers in ad-heavy environments | | More and more marketers and publishers are reaching the seemingly counterintuitive conclusion that a decrease in ads can lead to an increase in ad revenue and ROI. The idea: Advertising is worth more when it stands out. | | |
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| | | Insider’s Pete Spande on balancing subscriptions and advertising | | Subscribe: iTunes | Spotify | Google Play | Stitcher | Anchor Insider Inc, home to the Business Insider and Insider brands, is on a road to diversification. For Insider, the metaphor is a three-legged stool, with advertising, subscriptions and a broader category encompassing commerce, licensing and other revenue opportunities. Pete Spande, CRO and publisher of […] |
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