The creator economy is surging despite US ad spending slowing down. Of the approximately 303 million creators worldwide, half have stepped into the limelight since 2020, according to Adobe research. 

Influencer marketing can provide brands with an opportunity to reach unique communities, delve into short-form video, and establish your brand’s presence on untapped social media platforms.

Download a complimentary copy of our roundup, “Influencer Marketing in 2023,”a 15-page collection of insights, articles, and interviews, to help you embrace the creator economy.

You’ll learn how to:

• Tap into the vast potential of generative AI within the creator economy 
• Use the power of TikTok and social video to engage Gen Z audiences
• Target the ideal creator for meaningful brand representation