| | | | An Adorable, Shriveled Pair of Smoker’s Lungs Live a Comically Miserable Life in FDA’s New Ads FCB targets teens with stop-motion spots By David Gianatasio Little Lungs just can't breathe easy. That's because Little Lungs--the star of FCB New York's cute stop-motion PSAs for the Food & Drug Administration Center for Tobacco Products--smoked as a teenager and never grew to normal size. At times, our hero resembles conjoined baked potatoes. In fact, he's a pair of anthropomorphic lungs with googly... Read more » | | | | | | | | Wieden + Kennedy Names Its First Global Chief Operating Officer in More Than 3 Years Announces additional promotions in London and Portland offices By Patrick Coffee Wieden + Kennedy today announced a round of promotions and added a new member to its global management team. Neil Christie, who has served as managing director of W+K London for more than 13 years, is now global chief operating officer. He will report to president Dave Luhr and work closely with global chief creative... Read more » | | Publicis Groupe Reveals What Its Newly Formed Agency SapientRazorfish Will Do 6 key offerings to transform businesses By Katie Richards Late last year, Publicis Groupe merged two of its digital agencies, SapientNitro and Razorfish, into one. Today, the network announced some of the core offerings that the newly-formed agency, called SapientRazorfish, will have for clients. The goal, according to the agency, is for SapientRazorfish to help "clients transform their businesses in a connected world." "Transformation... Read more » | | PJ Pereira Will Be President of This Year’s Entertainment Lions Jury at Cannes Lineup includes CMOs, agency executives and Wyclef Jean By Erik Oster Lions Entertainment announced the jury for this year's Entertainment Lions, a two-day event running June 21-22 as part of the larger Cannes Lions Festival, with Pereira & O'Dell founder and chief creative officer PJ Pereira serving as jury president. Pereira & O'Dell has four offices in the U.S. and Brazil and works with clients including... Read more » | | | | YouTube Gets Ad Agencies to Delightfully Cram Classic Books Into Six-Second Videos Dracula, Hamlet and more promote new ad format By Gabriel Beltrone A puppet of a cockroach lies on its back, flailing its arms wildly. A mouse cursor hesitates over an order on the website "Poison Depot" before changing it from one bottle to eleven. A gleeful Victorian marriage proposal goes awry when lightning strikes a nearby tree. Each story is told in just six seconds of... Read more » | | Swiss Brand Cheers Its Country’s Skiers by Carving Fan Tweets Into a Giant Snowfield Appropriately cool stuff from Swisscom By Gabriel Beltrone The execs at Swiss telecom provider Swisscom and agency Heimat wanted to find a unique way to cheer on the country's athletes at this year's FIS Alpine World Ski Championships. So they decided to write a giant love letter from fans--in the snow. Robotic snow-blowers carved out a specially designed font and single-line artwork in... Read more » | | In New Ads, Ohio Lottery Winners Feel Like a Million Bucks Even After Winning a Lot Less Marcus Thomas slow-mo's a new campaign By David Gianatasio Sometimes, winning as little as $50 can make you feel like a million bucks. And that's a good thing, because the odds of scratching an Ohio Lottery instant game ticket and finding a seven-figure payout are mighty slim indeed. Most of us, however, would get a real boost from a five-, four-, three- or even... Read more » | | | |
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