Verizon is still building on that bet that commerce could account for one-third of Verizon Media Group’s revenues in the next five years. But progress on commerce opportunities is now threaded into the fabric of the media group, which includes Yahoo, HuffPost, TechCrunch and Engadget. Two commerce-focused content brands, Yahoo Life and In the Know, produce hundreds of pieces of content per week; Yahoo Mail users can put the ingredients from a recipe into a Walmart shopping cart without leaving their inboxes; and the company is testing both native checkout and shoppable videos across its portfolio. Read more below. Other things to know about | | |
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| Content & Commerce | | | | Verizon Media Group’s commerce revenues are up 250% year over year, thanks to big boosts in content output and several investments in Yahoo Mail. | | |
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howdy! | Business of TV | | | | The FAST services lack the detailed audience and revenue breakdowns that media companies are accustomed to receiving from digital video platforms like YouTube and Facebook. | | |
| Sponsored by Healthline Media | | | | Learn about upcoming trends, innovative players and products capturing audiences’ attention in the burgeoning health and wellness sector — and how reaching them with the right content is opening up new opportunities for brands, media buyers and planners. | | |
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howdy! | The Confessions | | | | We hear from a producer who handles bids about how the coronavirus has changed her job and why the increasing positivity rate could once again make it difficult and frightening. | | |
| Sponsored by Sitecore | | | | Understanding end-to-end content production process and optimization puts brands on a path to growth. To stand out above the competition, however, marketers should be accelerating their teams toward full content maturity. | | |
howdy! | Business of TV | | | | In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. | | |
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| Sponsored by EX.CO | | | | At a time when many publishers are reporting record-breaking website traffic and viewership metrics, it’s important to take a step back and reassess revenue generation strategies for the second half of the quarter. In this Q&A with Matt Clark, vp of partnerships at Beeswax, he unpacks insights for the season. | | |
howdy! | Deep Dives | | | | Digiday’s Deep Dive: The Future of Publishing, is a collection of videos and key takeaways from our recent Publishing Summit Worldwide Live . | | |
howdy! | Retail Revolution | | | | In advertising Black Friday deals, retailers are giving more details about how long deals will last where customers get info about what new deals will be available when. | | |
| Publishing in the Platform Era | | | | With a Biden administration set to take over in January, one arena for policy whiplash is the environment and the recasting of American stance on climate change. |
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