Managing digital assets can feel like an overwhelming task in the best of times. With so many working from home right now, it’s more important than ever to take control. Join our experts for a look at how the industry is evolving in managing media assets and learn current trends and best practices for organizing digital assets to address today’s demands, and better position your organization for the future.

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Knowing what challenges your audiences face is only step one to developing content that connects. Step two is understanding how your customers feel about their challenges and utilizing effective emotional writing to strike a chord.

• Show, Don’t Tell. The easiest mistake to make when writing emotionally is to come out and broadcast that you’re doing it. Don’t tell the reader how they feel. Instead, imagine how they would prefer to feel and give them a taste of that. 
• Resonate, Don’t Exploit. To prove a need for your product or service, you should evoke, not exploit, emotion in people. It’s easy to exploit intense emotions of fear, anger, agitation in our audiences in order to sell. But it feels fake. Instead, show the reader you understand their emotions and maybe even share them.

Snapchat Brand Profiles. Following on last year’s launch of Public Profiles for creators and shows, Snapchat debuted Brand Profiles yesterday. In closed beta, Brand Profiles give brands a window front that showcases what they’re doing on the app, including AR Lenses, Stores, Highlights and Story posts.

Tools are available for team collaboration and content management. Analytics show audience demographics and interests of people who view brand Stories. Early participants include Ben & Jerry’s, Candy Crush, Dior, Gucci, Headspace, Jordan Brand, Kylie Cosmetics, L’Oreal Paris, Louis Vuitton, Prada, Ralph Lauren, Target, Tim Hortons, Too Faced, Universal Pictures, and VSCO. 

Why we care. Brand pages will give brands better visibility on the app and should help increase engagement among Snapchat’s Gen Z and Millennial users. Snapchat says it will open Brand Profiles to more businesses later this year. We’re building toward a future where the Snapchat community can engage with businesses of all sizes across the variety of products on our service.

Facebook catalogs update. Yesterday, we reported here that many advertisers were getting errors when uploading their product catalogs to Facebook earlier this week. The problem has been addressed, so you should no longer be experiencing upload delays.

Attract new business, boost team morale, and showcase your company’s achievements — enter the 2020 Search Engine Land Awards now!

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Zoom introduces all-in-one home communications appliance for $599 – TechCrunch

Peacock’s interface aims to recreate the feeling of live TV, but it comes up short – The Verge

Slack is fueling media’s bottom-up revolution – Digiday

Reddit finally supports native image galleries – Engadget

6 Ways to Use Martech Tools for Covid Compliance  – StreetFight

Social Listening: Why the Pandemic Is Sparking New Use Cases for an Underutilized Tool – eMarketer