| Good morning, Marketer, how do you usually evaluate new technology? Today, contributor Apoorv Durga offers an alternative to those standard quadrants that survey the martech marketplace. Consider taking a step back and thinking about your individual use cases first before building your list of top candidates. Every business is different, and your list should be tailored to yours. The exciting thing is that marketers at all levels are very interested in trying out new tools. We’re seeing this in the widespread adoption of AI. And new and updated solutions are feeding the appetite every day. In the latest AI roundup, Constantine von Hoffman breaks down the innovations announced by OpenAI for its updated version of ChatGPT, along with other new AI products and updates. Chris Wood,
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