'An awkward space': Reddit's ad sales efforts haven't gone unnoticed, but there's still work to be done New year, same problems for Reddit: in the eyes of advertisers, it's still an outlier. Additional coverage: Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | New year, same problems for Reddit: in the eyes of advertisers, it’s still an outlier. | | |
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howdy! | | | | | This week’s Future of TV Briefing looks at how Roku’s push into the smart TV manufacturing business reflects the changing state of the connected TV market. | | |
| | | | | Successful advertisers are incorporating interactive video elements that motivate viewers to take action rather than relying on passive video formats. | | |
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howdy! | | | | | At the moment, the overwhelming majority of the inventory of leading in-game ad firms such as Bidstack, Frameplay and Anzu is located inside free-to-play or mobile games — not the premium titles that account for the bulk of gamers’ attention. | | |
| | | | | For marketers, relying solely on first-party data is an unrealistic tactic, even as third-party cookies become obsolete. Instead, alternative identifiers, universal IDs and ID-agnostic solutions will become crucial. | | |
howdy! | | | | | Future plc has closed its D.C. and Atlanta offices, but says these real estate decisions will not impact the company’s U.S. expansion plans. | | |
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| | | | | As sustainability becomes business-critical for brands, the ad tech industry is developing solutions to help advertisers activate and run sustainable ads. | | |
howdy! | | | | | As digital advertising becomes more expensive and less effective, sexual wellness brand Adam and Eve places its bets on CTV. | | |
howdy! | | | | | Marketers say the old adage of content as king is now playing out for the metaverse despite slow adoption of VR and AR headsets | | |
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