Television’s most prized programming -- live sports -- is off the air for the foreseeable future. With March Madness canceled, the NBA, NHL, MLB and Nascar seasons put on hold and events such as the Masters and the Kentucky Derby postponed, advertisers and TV networks are scrambling to make up for the lost ad impressions. Read more below. Other things to know about | | |
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| Video Anywhere | | | | Options range from redirecting dollars to networks’ other inventory to postponing deals to asking a network to release an advertiser from a commitment. | | |
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howdy! | Coronavirus Fallout | | | | Hunger for information and interest in supporting the news are driving strong subscriber growth for news publishers. | | |
| Sponsored by BlueConic | | | | Join BlueConic on March 26 at 1 p.m. EST as they discuss how brands across multiple industries deliver individualized experiences at every stage of the customer life cycle with a customer data platform. | | |
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howdy! | Coronavirus Fallout | | | | Agency employees are balancing work and family at home as social distancing to curb the spread of the coronavirus changes everyday life. | | |
| Sponsored by FullContact | | | | With third-party cookies dying, some marketers are turning to Mobile Advertising IDs, aka MAIDs. In this new guide, learn how advertisers are using MAIDs to suppress redundant ads and consolidate CRM data. | | |
howdy! | Agency Culture | | | | Former 360i CEO Bryan Wiener recounts how he found a way through the financial crisis to put the agency in position for growth — and how those lessons can be applied to the current crisis. | | |
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| Sponsored by Bannerflow | | | | A new survey of 200 European brand marketers finds that creative production usually benefits from shifting agency functions in-house. Six out of 10 senior marketers said they experienced a higher level of creativity after in-housing. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | “I’m anxious all the time. Being in school. Feeling pressure to have a social life. Politics. My friend is studying abroad in Spain and I read a story on Twitter about someone who got their kidney stolen in Spain. The coronavirus. Everyone I know has cancer.” | | |
howdy! | Coronavirus Fallout | | | | Three publishers are forgoing their online class revenue streams, looking at this as an opportunity to gain returning customers in the long run. | | |
| | | | | Attention Capital sees an opportunity in all the bloat and fabrication behind traffic metrics on the internet. "In this world where trust is eroding, the curator brands kind of become king," said Joe Marchese, the holding company's co-founder and CEO. |
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