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On set with the new women’s fragrance by Alessandro Michele.
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| | | | Shot on location in New York, the campaign set featured diverse flowers and plants, styled to create an imaginary garden and the memory of a stroll inside it. | | | | | “The vision of the campaign is the idea of urbanity and how scent can be a way to travel somewhere that does not exist, that is purely imagined, it’s a surreal idea of wearing a garden.” Alessandro Michele, Gucci Creative Director. | | | |
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