More ad dollars are being spent in the CTV/OTT space as cord-cutting continues and brands to look for alternative ways to get in front of consumers.
March 30, 2022

Advertisers have seemingly found promise in the small, silver screens of Hulu, Roku and other ad-supported streaming services. The digital advertising landscape has become increasingly crowded, expensive and harder to measure, thanks to recent data privacy regulations. All of the changes have pushed brands to look for alternative ways to get in front of consumers. Enter CTV/OTT. Read more below.

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