Advertisers have seemingly found promise in the small, silver screens of Hulu, Roku and other ad-supported streaming services. The digital advertising landscape has become increasingly crowded, expensive and harder to measure, thanks to recent data privacy regulations. All of the changes have pushed brands to look for alternative ways to get in front of consumers. Enter CTV/OTT. Read more below. From our sister site, WorkLife: Other things to know about | |
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Top Stories | | Ivy Liu |
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| | More ad dollars are being spent in the CTV/OTT space as cord-cutting continues and brands to look for alternative ways to get in front of consumers. | |
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howdy! | | Here’s how BuzzFeed, Inc., Hearst, G/O Media, Gannett, the Los Angeles Times and Vox Media are faring in diversifying their workforces. | |
| | Until recently, on-device advertising was a channel underutilized by most UA marketers. Leveraging a channel that reaches consumers from unboxing to daily moments is a crucial step for all app advertisers. | |
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howdy! | | Between 2020 and 2021, Dexerto’s total views jumped from roughly 1.5 billion to 2.3 billion and revenue has hit the 8 figure mark. | |
| | As consumers change routines, they place ease, convenience and personalization as top purchasing motivators, meaning marketers have an untapped customer base ripe for brand loyalty. | |
howdy! | | This week’s Future of TV Briefing looks at why programmatic guaranteed deals may be a particularly hot topic during this year’s upfront negotiations. | |
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| | Using audience and outcome data, marketers are using creative refresh to consistently update CTV ads to yield better engagement and performance. | |
howdy! | | Until there’s a clearer timeline on the demise of granular tracking, the future of ad tech is a scrappy work in progress — its many quirks persist despite attempts at reform. | |
howdy! | | Marketers and agency execs see the recent rise in partnerships with celebs to create jingles or songs as a way for brands to tap into audio branding as well as a recognition that “sound-on” advertising is making a comeback, particularly on TikTok. | |
| | The chairman of A. Smith & Co. Productions recounts how the company had six projects set to start production when the pandemic hit and how the production business has recovered since then. |
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