Influencer marketing is one of the fastest growing channels in advertising, with our research estimating that $1 billion was spent on Instagram influencers alone in 2017. With brand dollars pouring into the space, social media influencers, whether established or aspiring, are vying for brand sponsorship deals. I founded Mediakix, a dedicated influencer marketing agency, in...
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Digital & Tech Daily
August 15, 2017
Today's top news for digital marketers
Meet ‘Amanda Smith’ and ‘Alexa Rae’
By Evan Asano
Influencer marketing is one of the fastest growing channels in advertising, with our research estimating that $1 billion was spent on Instagram influencers alone in 2017. With brand dollars pouring into the space, social media influencers, whether established or aspiring, are vying for brand sponsorship deals. I founded Mediakix, a dedicated influencer marketing agency, in...
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Chatbots, Twitter ads, Echo, podcasts, ice cream and more
By Christopher Heine
'CX Factor' include execs from Clorox, Mastercard and Walgreens
By Christopher Heine
Twitter launched rounded profile pictures as part of a redesign in June
By David Cohen
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