Hi John,

In today's challenging economic environment, marketers need channels that deliver measurable results. Data-rich publishers saw a 63.2% increase in affiliate marketing conversion rate in the first half of 2024, according to Rakuten Advertising, making it a channel to watch this year. Our new Field Guide reveals how affiliate marketing platforms have evolved to help marketers:

• Identify compatible publishers and creators through AI-driven recommendations
• Navigate privacy changes with cookie-less solutions
• Track conversions and manage payouts across the consumer journey
• Integrate with retail media and social commerce opportunities

GET YOUR COPY

Enjoy!
Emmy Liederman
Analyst, Media Content
EMARKETER 

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