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An International Cyberattack Has Disabled WPP’s Computer Network The virus targeting Ukraine also took down Russia's Rosneft, Denmark's Maersk By Patrick Coffee A massive cyberattack purportedly designed to take down the Ukrainian government has also affected "several" agencies across the WPP network this morning. At the moment, WPP offices around the world have no access to internal Wi-Fi, and email systems are facing significant outages. The company's website is also currently down. The holding group's official Twitter...
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2 WPP Agencies Are Starting a New Service Focused Specifically on Amazon Mindshare and Possible join forces with an eye toward Prime By Patrick Coffee WPP firmly believes that the future belongs to Amazon. Less than two months after acquiring Amazon-only consultancy Marketplace Ignition, the holding group's media agency, Mindshare, and its performance marketing agency, Possible, which is based near Amazon's Seattle headquarters, have joined forces to offer clients a shared service combining media and ecommerce "across the entire Amazon...
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How the Lacoste Polo Shirt Modernized Tennis and Helped Shape Fashion The classic L.12.12 remains a basic part of the summer uniform By Robert Klara It was September 1926, and an unforgettable piece of history was about to be made at the U.S. Open. French team player Ren? Lacoste was the No. 1 player in the world, sure to command attention as he stepped onto the grass court of the West Side Tennis Club in Forest Hills, N.Y. But while...
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The Year’s 15 Best Commercials, as Picked by the Cannes Lions Film Jury See the Grand Prix, plus all the gold winners By Tim Nudd McCann's Fearless Girl statue for State Street Global Advisors was the darling of the 2017 Cannes Lions festival, winning four Grand Prix. But the Film Lions were still the emotional center of Saturday's big award show at the Palais. "We're looking for bravery, on the client side and the agency side," Film jury president Pete...
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See the Weird, Wonderful Thai Spot That Was One of the Funnier Ads Screened in Cannes McCann Bangkok's gold Lion winner By Tim Nudd The screening of the gold Film Lion winners in Cannes on Saturday was heavy on the sports ("We're the Superhumans," plus lots and lots of Nike) and somewhat light on the humor. But an amusing highlight was a strange three-minute piece by McCann Bangkok that had the audience in the Palais cheering. Watch the ad...
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This Twitter Thread Perfectly Illustrates Why LGBTQ Support Is No Longer Risky for Brands Same-sex marriage became legal nationally two years ago By Patrick Coffee Few would argue that American society has changed dramatically since the 1969 Stonewall riots in Manhattan's Greenwich Village marked the beginning of the modern gay rights movement. At the time of the event itself, which happened 48 years ago this week, homophobia was rampant, even in famously metropolitan Manhattan. After the riots, the New York...
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This Former Hollywood Writer Is Helping Netflix Create Daring Campaigns MullenLowe's Betsy Rosenbloom bridges the gap between creative and media planning By T.L. Stanley Betsy Rosenbloom found an entirely new way to say, "Be mine," to promote a Netflix variety show this past February called Michael Bolton's Big, Sexy Valentine's Day Special. A series of cheeky e-cards got right to the heart of the matter: "This Valentine's Day, I'm going to power ballad a baby into you," read one,...
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