Design choices sellers might want to rethink | Are independent MLSs affected by the prohibition on publishing compensation offers on the MLS? | An optimistic vision steadies your brokerage during change
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April 30, 2024
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Top News
Social media causes a lot of hype, but trends change frequently and could hurt resale. Sellers are wise to play it safe with timeless simplicity.
Full Story: REALTOR® Magazine (4/29) 
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Open House Scripts & Strategies to WOW Buyers and Sellers
Turn every Open House into a lead generation powerhouse and reputation builder. Wow buyers, impress sellers, and maximize the potential of your next Open House with this free guide!
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Settlement Answers
Are independent MLSs affected by the prohibition on publishing compensation offers on the MLS?
Independent MLSs are not required to prohibit offers of compensation on the MLS pursuant to the agreement unless they choose to opt into the settlement, in which case they will need to agree to the practice changes in the agreement and pay a per-subscriber fee to the Settlement Fund. Get more facts about NAR's settlement agreement at facts.realtor.
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Best Practices in Sales & Marketing
Brokers should model the traits they want their agents to have when moving forward in a new industry order.
Full Story: REALTOR® Magazine (4/29) 
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Erik Clausen, managing partner at CG Life, outlines strategies for building a professional brand, including planning, skill development and networking. Clausen advises starting by setting goals, assessing strengths, defining professional development, developing a code, being prepared to adapt, tracking milestones and celebrating accordingly.
Full Story: PRSAY (4/25) 
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This infographic from Giraffe Media explains how social marketers can apply different visual rhythmic styles to content marketing to better convey storytelling and spur engagement. Rhythmic approaches explained include regular, flowing and progressive, along with tips to help marketers choose which is right for their audience and content.
Full Story: Social Media Today (4/28) 
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Say goodbye to complex commissions
Cut complicated commissions down to size. Make accounting and commission disbursement a part of your everyday transaction management ecosystem with SkySlope and its new accounting platform, Books.
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Real Estate Trends
French interior design, known for its elegant and timeless charm, seamlessly combines classic and contemporary elements to create spaces that embody sophistication with a European flair. This design style features ornate furnishings, luxurious materials and a meticulous balance of functionality, beauty and comfort, ideal for those looking to bring the rustic charm of the French countryside or the chic sophistication of a Parisian apartment into their home.
Full Story: Realty Today (4/28) 
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Technology & Innovations
Connected homes provide security, convenience
(Pixabay)
As the home security sector evolves, smart devices are becoming essential in protecting connected homes, which is highlighted by Resideo's recent acquisition of smart-living tech distributor Snap One. This acquisition is timed with a spike in consumer adoption of smart home devices as more owners seek out products like Ring security systems, Google Home and Ecobee thermostats.
Full Story: PYMNTS (4/24) 
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Business Wellness
Companies that offer voluntary benefits like accident insurance, critical illness coverage and disability income in addition to traditional benefits can help meet the needs of a diverse workforce, writes Tina Santelli of Alera Group. These supplemental benefits can attract and retain workers and help employers mitigate some of the costs associated with benefits.
Full Story: Human Resource Executive (4/29) 
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Fair & Equitable Housing
Legislation proposed in the House and Senate would limit many companies to owning no more than 50 homes and require investors to sell their additional properties. In addition, bills have been introduced in certain states that seek to curb investors' role in the home market. However, none of these proposals have come to a floor vote. Owners of single-family homes note that they are providing opportunities for renters to live where they otherwise could not.
Full Story: The Wall Street Journal (4/29) 
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Legislation & Regulation
The Federal Reserve will likely maintain higher interest rates for an extended period due to firmer-than-expected inflation in early 2024, despite market expectations of rate cuts this year. During an upcoming press conference Wednesday, Chair Jerome Powell is widely expected to emphasize the necessity of this approach to curb economic overheating, indicating potentially no rate cuts in the near future.
Full Story: The Wall Street Journal (4/30),  Reuters (4/29),  The Washington Post (4/30) 
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About The National Association of REALTORS®
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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