Good morning, Marketer, may you always do for others and let others do for you.

Strange fact of the day: The Russian Army has no sergeants. Sergeants have played a key role in the military as long as humans have had militaries. They are the institutional memory, the people who know how things are done and where things are. Their job is knowing that and training others so that information is never lost. You can see where that matters.

While training to become an officer in the U.S. Army I was told: Always listen to your sergeant. Why? Because while I had the authority to give orders, I lacked the knowledge to give useful ones. There are sergeants in every business. Unfortunately, they seldom get the recognition and recompense they deserve. Who are they in your organization? Are you smart enough to listen to them?

Constantine von Hoffman,
Managing Editor

Bringing your ABM strategy to the world of CTV

CTV offers plenty of new ways to drive leads.

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Improving website search was key to boosting Paul&Shark’s e-commerce revenue

Algolia's visual merchandising helped Paul&Shark improve search relevance and speed, leading to increased conversion rates.

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MozCon 2022 is back in Seattle — Save your spot and secure early bird pricing

This summer, digital marketers of all stripes are invited to become one with SEO as we come together to delve into the latest and greatest in search, learn from industry experts, network with peers, and bond over delicious local snacks and beverages for a truly unforgettable three-day experience.

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Media Rating Council now examining Nielsen’s radio rating numbers

MRC pulled accreditation of company's TV ratings last year.

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Salesforce Webinar Tomorrow! Top Data and Analytics Trends for the Digital-First Marketer

Salesforce’s 3rd Marketing Intelligence Report reveals insights trends on data and analytics from 2,500+ marketers worldwide. Join this webinar where we unpack how data has become central to marketing success and learn how marketers are adapting to a privacy-focused data ecosystem, the role of data in marketing-led growth and customer experiences, and trends in cross-channel marketing and analytics.

RSVP today!

Why we care about data clean rooms

Clean rooms create an opportunity to drive insights from anonymized data pooled in a neutral space by brands and publishers.

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How to bring empathy to your customer experience strategy

What empathy really means to customer experience, plus actionable advice on how to introduce it into your marketing strategy.

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Become a master of MarTech

Say hello to the MarTech Master Classes, expert-led tours through critical marketing topics — including buying martech, attribution analysis, and Google Analytics 4. 100% live. 100% virtual. 100% actionable.

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Shorts

People. Ginny McCormick has been named CMO at Zappos.com, the first in the company’s 23-year history. McCormick had been global marketing director at Amazon Hub, the division that runs Amazon’s package pickup and returns lockers. In 2009, Amazon bought Zappos for $1.2 billion, but let the company run autonomously under its former CEOr, the late Tony Hsieh. 

Before joining Amazon last year, McCormick was CMO of Funko, a company known for manufacturing pop-culture figurines and toys. Prior to that she was head of global media for toy maker Hasbro, where she worked for nine years in various marketing and media roles.

From Search Engine Land

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