Announcing ANA Analytics Center of Excellence (ACE), Connected by Neustar - a first-of-its-kind platform for thought leadership, education and recognition in marketing analytics. It’s by marketers, for marketers.
 
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Important Announcement
 
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Become An Analytics ACE
 
 

Every successful marketing program in 2017 is built on a solid foundation of data, analytics, and measurement. But given fast-paced, ever-evolving growth and with marketing analytics budgets projected to increase a whopping 376% over the next three years*, the field remains a mystery to many who wrestle with the complexities of applying data to grow their brands.

 

We recognized this crucial need, and filled it.

 

The Association of National Advertisers (ANA) is happy to announce the launch of the Analytics Center of Excellence (ACE), a first-of-its-kind platform for thought leadership, education and recognition in marketing analytics. It’s by marketers, for marketers.

 

ANA ACE, Connected by Neustar helps marketers like you to develop, refine, and expand their measurement expertise with easy-to-understand education, training, and insights that aim to foster smarter decision-making and maximize your brand’s analytics investment potential.
 

Go-to ACE resources include:
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ACE Website
A marketing practitioner’s go-to destination for articles, videos, case studies, CMO briefing papers, research, survey results, best practices and other content regarding marketing measurement, data and analytics.
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ACE Learning Lab
Training and education workshops, roundtables and webinars on marketing data, measurement and analytics. Attendees gain fluency in areas such as the attributes of quality data and how to conduct and apply key marketing and media measurements.
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ACE Index
A self-assessment tool that helps companies benchmark their current marketing analytics against industry best practices, and accelerate future measurement proficiency.
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The ANA Genius Awards
First launched in 2013, the Genius Awards program recognizes outstanding work in marketing analytics by brands. The awards showcase the companies and individuals leading the way in marketing measurement, data and analytics.
 

Make smarter decisions. Get better outcomes. Be an Analytics ACE.

Visit www.ANAACE.org

 

*From Forbes’ CMO Survey, Feb 2017

 
 

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