Sources claim the trade organization ended the relationship amid frustration with developments. Additional coverage: - When Eunique Jones Gibson, founder of the Black-owned marketing agency Culture Brands, launched her agency in 2017, the 39-year-old business leader wanted to demonstrate that she could ignite conversation, introspection and social change in the industry.
- By working with musicians and celebrities, brands can potentially generate more attention and become a part of culture, according to agency execs, who say that brands are looking for anything that can help them connect to culture more deeply. More in this Digiday+ Marketing Briefing.
- The production company behind Netflix’s “The Night Agent” and the latest “Scream” films is already having to adapt to a potential work stoppage, its co-CEO said on the Digiday Podcast.
- Digiday+ Research has analyzed strategies and challenges across leading marketing channels to identify key trends and best practices in our CMO Strategies series. First up: social media usage and budgets.
- Danone-owned yogurt brand Light + Fit is doubling down on its streaming ad strategy, including investing in Netflix for the first time.
Digiday will be at Cannes Lions 2023 this year. Don’t miss our on-the-ground coverage — sign up for our daily briefing, which will be sent throughout the event, from June 19-24. See you there! Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | Sources claim the trade organization ended the relationship amid frustration with developments. | | |
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howdy! | | | | | When Eunique Jones Gibson, founder of the Black-owned marketing agency Culture Brands, launched her agency in 2017, the 39-year-old business leader wanted to demonstrate that she could ignite conversation, introspection and social change in the industry. | | |
| | | | | In an omnichannel market, brands are shifting budgets to include digital channels such as CTV, search and digital video. | | |
| Advertisement |  | | |
howdy! | | | | | By working with musicians and celebrities, brands can potentially generate more attention and become a part of culture, according to agency execs, who say that brands are looking for anything that can help them connect to culture more deeply. | | |
| | | | | Download this new guide to learn how marketers are investing more in enhancing their ad content regardless of the channel to better align the audience experience with the surrounding context. | | |
howdy! | | | | | The production company behind Netflix’s “The Night Agent” and the latest “Scream” films is already having to adapt to a potential work stoppage, its co-CEO said on the Digiday Podcast. | | |
| Advertisement |  | | |
| | | | | Download this guide to learn how marketers are using predictive segmentation to drive greater audience engagement. | | |
howdy! | | | | | Digiday+ Research has analyzed strategies and challenges across leading marketing channels to identify key trends and best practices in our CMO Strategies series. First up: social media usage and budgets. | | |
howdy! | | | | | Danone-owned yogurt brand Light + Fit is doubling down on its streaming ad strategy, including investing in Netflix for the first time. | | |
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