The Association of National Advertisers released a white paper dealing with the potential legal actions media agencies may face for nontransparent practices as part of a "long-term, industrywide investigation" by the FBI. The group's "Transparency at a Crossroads" report follows a letter to members last month suggesting they cooperate with FBI investigations into nontransparent practices...
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November 09, 2018
Advertising & Agency Daily
Your overview of the agency world
ANA Report Hints at Potential Legal Pitfalls for Media Agencies
Sorrell’s S4 Capital Is Bidding Against BlueFocus to Acquire Programmatic Buying Firm MightyHive
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