Hi John, Retail media is the fastest-growing digital ad format in Latin America. With over two dozen retail media players—including Mercado Libre, Amazon, and Walmart—the region’s market is set to disrupt the Google-Meta duopoly. Download EMARKETER’s analyst report, “Latin America Retail Media Trends 2024: Unpacking the Region’s $2 Billion Opportunity,” to explore our inaugural retail media ad spending forecast. Receive your copy. This EMARKETER analyst report is presented by Mercado Ads.
Sincerely, EMARKETER Editors P.S. Please forward this email to colleagues who are interested in ad spending trends in Latin America. Thank you!
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