Hi John,

Here are 5 things you’ll learn from our analyst report, “US CTV Time Spent vs. Ad Spending 2024: YouTube and Netflix Keep Leading the Pack.”

1. Only a few streamers have enough viewers to nab more than 5% of connected TV (CTV) ad revenues.
2. YouTube’s revenue sharing strategy with creators is paying off.
3. To save money, subscribers are increasingly migrating to ad-supported plans.
4. Viewers are also drawn to free ad-supported options like Pluto TV.
5. Tubi’s time spent is ahead of several paid subscription services.

[GET THE REPORT]

Sincerely,
EMARKETER 

Compliments of MiQ