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Don’t miss out on an exclusive copy of our analyst report, “Advertising Trends to Watch in 2024: Ad Spending Growth Levels Off, but ID Deprecation, AI, and Measurement Heat Up.” We’re sharing our reliable annual predictions on the top seven advertising trends for 2024, covering hot topics like how to approach measurement in a cookieless future, new retail media opportunities, the shift toward ad-supported streaming, and more.

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eMarketer Editors

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