Hi John,

The consumer packaged goods (CPG) industry will account for 16.5% of the $302.77 billion digital advertising market in 2024—its highest ever share and second only to retail, according to EMARKETER’s forecast.    

Download our analyst report, “US CPG Industry Ad Spending 2024,” to explore how CPG will post strong ad spending growth in 2024, and what this means for your marketing strategy.

You will learn the latest on the CPG industry, including:

• How digital ad spending growth in 2024 will outperform the average across industries
• Which subcategories are driving growth and where future opportunities lie
• Why advertisers favor display and mobile more heavily than other industries

Sincerely,
EMARKETER Editors

Compliments of LiveRamp.