Hi John,
Marketers everywhere are recognizing the benefits of investing in connected TV (CTV) advertising, as the sector will account for about one-tenth of total US digital ad spending this year, according to our senior analyst Ross Benes. Marketers need an in-depth understanding of the foundation of CTV ads, how and why CTV has grown in recent years, and the intricacies of CTV ad buying due to the various paths for purchasing.
Download a complimentary copy of our “Connected TV Explainer: What You Need to Know About a Shifting Landscape” analyst report. You’ll learn about the size of the CTV ad market, what’s driving its accelerated growth, and how your business can leverage these insights to plan for future success.
Our report covers: - The reasons behind the rapid expansion of CTV ad spending
- How CTV ads can be bought and sold
- Why major channels, like YouTube, are growing their CTV market share
Receive your copy. This eMarketer analyst report is presented by StackAdapt.
Sincerely,
eMarketer Editors |
