Hi John,

US OTT subscription revenues are set to exceed traditional TV for the first time ever in 2025, with projected revenues of $71.92 billion. Services such as Netflix, YouTube, and Amazon are increasingly looking at advertising, price increases, and other tactics to continue their growth in this maturing market.

Download a free copy of our analyst report, “Digital Video Forecast and Trends Q1 2024.” In this new report, you’ll gain insight into the future of digital pay TV, which services are best positioned for success, the impact of consumer price sensitivity, and more.

This EMARKETER analyst report is presented by T-Mobile Advertising Solutions.

Sincerely,
EMARKETER Editors

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