eMarketer Report


Hi John, Less than two-thirds of marketing professionals worldwide have high confidence in their ROI measurement across key ad channels, according to Nielsen. This challenge is even more urgent to address given upcoming changes, such as the deprecation of third-party cookies. Download a complimentary copy of our “Ad Measurement Trends H2 2023: How Digitization and Privacy Are Driving Measurement Innovation” analyst report. You’ll learn how to adjust your ad measurement strategy for more success in a post-cookie world. Our report covers: How early testing can help marketers prepare for post-cookie ad measurement Why it’s imperative to define investments and ask the right questions How data clean rooms can help facilitate secure and privacy-compliant data collaboration Receive your copy. This eMarketer analyst report is presented by LiveRamp. Sincerely, eMarketer Editors
P.S. Please forward this email to colleagues and peers who are interested in ad measurement trends. Thank you!

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