Hi John,

Nearly one-third of US adults (87.9 million people) will visit a retail health clinic—like those run by CVS Health and Walmart—in-person in 2024, per our forecast. On the other hand, the number of adults who have an in-person encounter with a traditional primary care physician will drop to 56.9% of the population (152.2 million consumers) next year.

This is a huge opportunity for healthcare and pharma marketers to ramp up in-store and digital advertising, and for large retailers to boost brand loyalty.

Download a complimentary copy of our analyst report, “Health Trends to Watch in 2024.” Learn more about the upswing of retail healthcare and other predictions to help you fine-tune your media campaigns and make the most of your budget.

Sincerely,
eMarketer Editors

P.S. Please forward this email to colleagues who are interested in digital health marketing. Thank you!