Hi John,
The average mobile app user spent more in apps this year ($148.26) after pulling back in 2022, according to our forecast. The good news is that in-app purchases (IAP) will continue to grow, and app developers are exploring innovative ways to help marketers make more money.
Download a complimentary copy of our “Mobile App Monetization 2023: In-App Purchases Resume Growth but Still Trail Advertising” analyst report to find out the trends shaping the mobile advertising landscape.
This report covers: - A 2024 outlook for IAP sales and in-app advertising spend
- Growth projection breakouts on gaming versus nongaming, and virtual goods versus subscriptions
- 7 things to watch, including subscription tiers, retail media, generative AI, and more
Receive your copy. This eMarketer analyst report is presented by InMobi.
Sincerely, eMarketer Editors |