Hi John,

Programmatic advertisers are bracing for a turbulent year as Google eliminates third-party cookies in Chrome. This shift will lead to a mix of apprehension and proactive experimentation with new strategies. Regardless of these obstacles, the flow of spending is expected to remain robust.

Download a complimentary copy of our analyst report, “Programmatic Ad Spending Forecast H1 2024: Cookie Deprecation Has Begun. Now What?” You’ll learn what’s driving programmatic display ads ahead of nonprogrammatic; device-level spending trends, including connected TV; and insights on the open web versus walled gardens.

Receive your copy. This eMarketer analyst report is presented by LiveRamp.

Sincerely,
eMarketer Editors

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