Hi John,

As viewership continues to increase, the gap between ad spending on linear TV and CTV is quickly closing. This creates an incredible targeting opportunity for marketers and media buyers to turn their CTV budgets into performance marketing channels.

To help you better understand CTV’s impact on your strategy, please download our new analyst report, “US Connected TV Advertising: What Marketers Need to Know About Video’s Streaming Dominance.” You will learn:

eMarketer’s latest CTV ad spending and viewers forecasts through 2025
How Roku, Hulu, and YouTube will stack up in the CTV ad revenue race
Why advertisers are bullish about programmatic’s future role in CTV

Receive your complimentary copy.

I would like to thank MNTN for making this report available to you to further the education of our industry!

Sincerely,
Nancy Taffera-Santos
SVP, Media Solutions & Strategy
eMarketer, Inc.

P.S. Please forward this email to colleagues and peers who may be interested in CTV streaming trends. Thank you!

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