The patterns driving marketing success and failure -

Hi John,

The average tenure of the CMO has hit a 10-year low. While these executives are being squeezed from all sides of their organization, the biggest source of pressure comes from a lack of alignment with the needs of the business. Understanding CMO archetypes will help ensure prospective chief marketers and their entire marketing departments can achieve success.

Download a complimentary copy of our new analyst report, “The Evolving Role of the CMO: How CMOs Can Align with the Business to Drive Success,” to understand:

• How to better connect a marketing department’s strategy to overall business goals
• Which leadership styles drive success in marketing departments
• Where business gaps can be aligned with a specific CMO’s skills and strengths to clearly define and execute marketing strategies

Receive your copy. This eMarketer report is presented by InMobi.

Sincerely,
eMarketer Editors

P.S. Please forward this email to colleagues who are interested in CMO insights. Thank you!