[Analyst Report] The New Era of Video Ad Measurement

Why brands need to assert themselves in the debate - Hi John,

No more than half of US advertisers are satisfied with their campaign measurement across media types, according to an Advertiser Perceptions survey. Only 38% are satisfied with their digital video measurement solutions.

In our new report, we explore the state of ad measurement with a focus on the opportunities and challenges in the video space. Download a complimentary copy of our analyst report, “Ad Measurement 2022: The Start of a New Era Measuring Video,” to learn:

Why advertisers are reassessing currencies and how measurement is changing The challenges of adopting common currencies and standards to measure video ad performance How video ad measurement is expected to change in the next year

Receive your copy. This eMarketer analyst report is presented by Experian.

Sincerely,
eMarketer Editors

P.S. Please forward this email to colleagues and peers who are interested in video ad measurement. Thank you!

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