What’s standing in the way of holistic metrics? -

Hi John,

Combined US ad spending on linear and connected TV (CTV) platforms will exceed $93 billion by 2025, from just under $80 billion this year. All of that growth will come from CTV ad spending.

We invite you to download a complimentary copy of our analyst report, "TV Ad Measurement: Opportunities and Challenges in the Convergence of Linear and Digital TV." In this report, you’ll learn:

• The current state of TV ad measurement, and the disruptors that can either encourage or inhibit effectiveness
  
• How a lack of standardization is hampering efforts to achieve measurability across linear and CTV platforms
  
• About opportunities for companies that successfully harmonize linear and CTV ads

Receive my copy. This eMarketer report is presented by LiveRamp.

Sincerely,
eMarketer Editors

P.S. Please forward this email to colleagues and peers who may be interested in the effectiveness of TV ads. Thank you!